Cookie Policy
At Marketing Fuel, accessible via https://marketingfuel.co.uk/, we use cookies to enhance user experience, analyse site performance, and deliver tailored content. This Cookie Policy explains our use of cookies, types used, and how you can manage your preferences.
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They support site functionality, improve user experience, and provide insights into visitor interactions. Cookies may be session-based (deleted after the browser is closed) or persistent (remaining on your device until manually removed).
Types of Cookies We Use
Marketing Fuel uses the following types of cookies:
- Strictly Necessary Cookies: Essential for website functionality, enabling core functions like navigation and secure access. Disabling these may impact your browsing experience.
- Performance Cookies: These collect anonymous data on site usage, helping us understand visitor behavior and improve site performance.
- Functional Cookies: Remember your preferences to deliver a more personalised experience.
- Marketing Cookies: Set by our advertising partners, these cookies help deliver relevant ads and track the effectiveness of our marketing campaigns.
Managing Your Cookie Preferences
You can manage your cookie settings through our consent banner on the site. Additionally, most browsers allow you to block or delete cookies, though doing so may impact certain website functionalities.
If you have questions about this Cookie Policy, please contact us via our website.
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
