The most frequently asked questions we get at Marketing Fuel

If you have a question that isn’t answered here, please feel free to contact us and we will try to answer your query as best we can

Commonly 12 months, may be shorter eg 3/6 months depending on the supplier. If a lead says ‘yes’ then the data is yours to keep. If lead says ‘no’ then it is no longer usable.

The data we provide is never older than 12 months. There is constant cleansing being done through phone calls and is cleansed on an average cycle of 3 – 6 months.

No we do not due to our buying power we are either given commission or are granted discounts which we can pass onto clients.

Volume discounts are available and also offer a 20% discount for registered charities or DMA agencies/brokers.

As you move towards the top of the business tree in terms of size/revenue you are more likely to encounter a no names policy and so general senior-decision makers are added to ensure the maximum possible marketable universe is shown.

This is the term used to define the number of businesses/consumers that a client is able to contact as defined by the criteria of a data request.

No as all of our telephone records are only ever at reception level for businesses. However we can supply mobile phone lists for individuals who have ‘opted-in’.

Due to the laws enforced under the telephone preference service (TPS) if a business is found to have contacted a TPS registered phone number, they can face a fine of up to £5000.

The telephone preference service is a database of postal, telephone and mobile numbers of consumers who do not wish to be contacted in regard to any 3rd party marketing campaigns.

The corporate telephone preference service is the equivalent database for businesses.

For businesses it originates from Companies House and other databases for Limited Liability Partnerships (LLPs) and Sole traders. The data is then enriched by 3rd party market research companies who contact all businesses to clarify details for marketing purposes.

For consumer data it is generated through the Electoral Roll and further enriched through the completion of surveys, questionnaires, online and other registration forms. All of these will contain an opt-in/opt-out choice giving the consumer the ability to decide if they wish to receive marketing/sales mail, messages, calls and emails.

Our accuracy guarantee covers any data we supply that is incorrect/hard bounce is OVER 5% of the total provided we will replace/credit to you.

This does not cover anything in relation to the conversion of any data into confirmed leads as this is entirely out of our control.

This is because data is subject to change at any point between when it has been collected and when it is provided as part of a list.

In such an event originating from a lead from any list we have provided you with then contact us with the relevant information and we will ensure the lead is removed from any other databases.

It can take up to 28 days for information on the TPS to be properly removed.

It is the process by which business email data is collected. Initially a phone call is made to the business to confirm they are willing to receive 3rd party marketing emails and this is followed up by an email being sent to their registered email account for confirmation.

United Kingdom Standard Industry Codes (SIC) are a classification of businesses based upon the industry any activities carried out fall under and consist of a 5 digit number.

SICs are often used for broader searches, giving clients an understanding of the general industries that their intended targets can be found in and can be displayed by the first 2 digits for an overview or 5 digits for a more detailed breakdown of the classification.

Some businesses have been known to fall under multiple SICs but this is often a negligible number.

Most businesses have what is dubbed a ‘senior decision-manager’ (SDM), a term used to broadly cover any individuals within a business who has the responsibility and power for making senior decisions.

Targeting specific roles within businesses is possible but limited to generic management positions as different businesses/industries could have any number of titles for any given job role.

In larger companies it is entirely possible that a no-names policy may be enforced thus hindering the selection of some named roles.

Approximately 90% of all businesses across the UK employ 20 or fewer employees

Available information for businesses includes: URN (unique reference number), Business Name, Address, Locality, Town, County, Postcode, Telephone number (if requested), Web address, company email address (if requested), Employees (incl banding), Company reg no, c/TPS screened, Sector Code (inc description), turnover and year of establishment.

Contacts: Title, name, surname, position, email address (if requested)

The information provided for  consumers is limited to the contact information that has been specifically requested eg name and email address only.

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