We’ve nearly made it through the first quarter of the month.
The cold, wintery days of Christmas and New Year’s are long forgotten.
With the general state of business improving we hope the year has been fruitful for you so far.
If it hasn’t then look at what you can do to grow and generate more business. The first area you should look at is your marketing.
Good marketing is at the heart of any business growth and you have to make sure you’re getting the right messages to the right people at the right time in the right way. That’s your starting point, if you can do that then the rest will line up nicely.
Remember the three M’s of marketing that we’ve been talking about these past few weeks – Market, Message and Medium.
You have to know who it is that you want to target, if you don’t then any marketing you do will be like trying to find a needle in a haystack.
The more targeted an approach you take the higher the chance of converting a prospect into a client.
Profile your prospects so that you can tailor your content to those individuals.
Your content has to be targeted your prospects, not only that but it needs to be relevant to them.
The more relevant the message the higher the chance of action being taken by your prospects/clients
The timing of your message also has to be right, it won’t do to contact a prospect only once. Persistence is the key as everyone you contact will be at various stages of readiness.
Regular contact will ensure you stay fresh in their minds and will be one of the first they turn to when they’re ready.
Different industries prefer different ways of being contacted.